Karmela Lejarde is B&D’s marketing director where she drives bold, integrated marketing and communications strategies that elevate the firm’s brand and strengthen its reputation as a trusted advisor and industry leader. With a career spanning leadership roles in housing, financial services, real estate, and technology, she has led high-impact and award-winning campaigns that amplify visibility, engage audiences, and position organizations for growth.

Her expertise spans strategic marketing, brand management, and corporate communications, with a proven ability to harness content, media, and digital platforms to tell compelling stories and deepen engagement. She is skilled at designing marketing operations that measure impact, track performance, and drive results, while leading high-performing teams that deliver creative, coordinated, and measurable outcomes.

Karmela earned both her Bachelor of Arts in Journalism and Master of Arts in Tourism Administration (Event Marketing) from The George Washington University.