Management Advisory Services
Cornell engaged B&D to identify opportunities to align processes and decision-making strategies with the new residential reality to ensure capture of the upperclass market. B&D’s Management Advisory Services team provided a detailed operations and management assessment including a review of assignment processes, data management and occupancy modeling, marketing, and systems, tools, processes, and procedures, in particular, the use of available technology. Upon receipt of these recommendations, Cornell engaged B&D to ensure the successful implementation of these recommendations.
B&D recommended several strategies focused on identifying and promoting the value proposition for living on-campus, adjusting space usage to better align with the student development continuum and class-year based demand, and managing data effectively to ensure the ability to confidently make data-driven decisions. The project team provided a roadmap for implementing these strategies, taking into account dependencies and scheduling constraints, which is already being successfully implemented with positive results.