Jacksonville State University prioritizes student retention and recruitment with a state-of-the-art fitness and wellness center

Project Highlights

  • The 28-month project schedule is one of the fastest-paced project delivery goals set.
  • B&D’s sister company, CENTERS, is currently managing the recreation center with a student-first philosophy.

Jacksonville State University

Campus Recreation Development Advisory and Implementation Advisory

Jacksonville State University sought two strategic objectives: (1) enhance JSU’s ability to attract and retain students, and (2) make the campus a more desirable place for students to live. A central part of this plan was a new state-of-the-art recreation and fitness center.

As advisor, Brailsford & Dunlavey helped JSU chart a path for the project in line with its overall mission and vision. By delivering the project through a creative 501(c)(3) public-private partnership with the university’s foundation, JSU was able to plan, design, finance, and develop the recreation center as quickly as possible while building capacity for additional capital projects. B&D served as development advisor overseeing the selection of project partners and the design and implementation process to assure compliance with the program and project agreements.

Opened in January 2019, JSU students enjoy various gymnasiums, an elevated jogging track, an indoor climbing wall, racquetball courts, group exercise studios, an indoor lap pool, an outdoor leisure pool, and 10,000 square feet of weight and fitness space. The building also houses a wet classroom, a wellness center, an outdoor adventure center, a game lounge, social areas, study areas, Peak Café, and a pro shop.

CENTERS, B&D’s sister company, current manages the fitness and wellness center.


in total project costs




recreation facility in the U.S. developed through a P3

“The P3 space is filled with advisors specializing in one aspect or another of a transaction. We selected B&D because of their breadth of capabilities, commitment to innovation in customizing a solution to our objectives, as well as their process leadership.”

Dr. Ashok Roy, Former Vice President for Finance & Administration/CFO & Professor of Practice in Finance

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